The Villas on Antique Row, a new boutique community on the former Goodwill site in West Palm Beach, is set for a grand opening Jan. 25 that will showcase three furnished model homes.

Located off South Dixie Highway north of Southern Boulevard, the development of 35 town-homes and 11 carriage houses is already occupied by several shops that have opened in spaces under the carriage houses that line Dixie.

The motto for the 4-acre neighborhood built by Fort Lauderdale-based Label & Co. Developments, Inc. is “In town, in style, in reach.”

The homes, which range in space from 1,800 square feet to 2,700 square feet are selling for between the low $300,000′s to $489,900.

The land has been a vacant lot since 2006 when the old Goodwill store was razed and moved south to the 5400 block of Dixie. At the time, another developer had plans for 82 condominiums and townhomes, and 14,000 square feet of shops. But that proposal fizzled as the real estate market went bust. Posin paid $3.6 million for the land in February.

In the past few years, a handful of new additions have filled holes on Antique Row’s walkable shopping district such as the glittering two-story Cedric Dupont

“Antique Row is so desirable for merchants and there aren’t that many locations that become available,” said Faustina Pace in October. Pace owns an antique store in the 3600 block of South Dixie Highway and is president of the South Dixie Antique Row Association. “It’s certainly good to see this kind of construction going on.”